Looking for a new home? Have you looked on Twitter?
Twitter is widely accessible, free, and powerful. Most importantly, the site provides valuable content and access to the internet in an incredibly creative way.
If you do not have an account, visit Twitter to create one. All you need is an e-mail address. I define Twitter as a stream of information and conversations.
A hashtag is simply a way to communicate with people about the same topic. #Election2012 was widely used these last few months and more than 32 million messages were “tweeted” on election day itself.
The #HOWTO hashtag is one of the most widely used hashtags, hence the subject of this post.
Here is a snapshot of our twitter profile from the date of this post in early November, 2012.
We launched the website in September and we have been slowing “mining” the twit-o-sphere to find and learn from the most influential people in the real estate business, both locally, and nationally.
We recently discovered an absolutely incredible resource that we want to share with you. Perhaps we could write a whole separate post on this one discovery, but instead we’ll share it now! Followerwonk allows its users to search twitter profiles. Simple concept. Incredible result.If you go to the “search profile” option on the site and click “more options” you can search profiles for location, keywords, # of tweets, # of followers, etc. If you want to find real estate agents in Boston, MA with more than 500 followers and more than 100 tweets, you can do it…for free.
In the same way that you can use google search as discussed in a prior article, we recommend that you use twitter, followerwonk, and these other twitter resources to learn about communities and analyze market trends. Or just read about gardening…its your account…do whatever you want! I’m not in charge of it.
Most articles about twitter share strategies to accumulate more followers. What do you care about followers? you are searching for #realestate!!!
Another important note: twitter is not facebook. If you show up at the twitter party expecting to see all of your high school friends, you won’t. But you will find a collection of intelligent and talented individuals. You may also find a link to an open house you didn’t see on the MLS. Or you may see a post about a price-drop on that property you’ve been sitting on for months.
Follow local brokerage companies. Follow local real estate agents. Follow mortgage professionals. Follow Real Estate Attorneys. See who they follow. Watch what they share and how often. Check out Bottlenose to see who influences them.
Look at the profiles and see exactly how much information the person or company shares on twitter. Are the posts consistent? are the posts interesting? or are they simply self-serving and boring. Do the “tweets” add value to your real estate search? If the answer is “NO” then keep searching. I promise you there are thousands of twitter accounts that will add value to your search.
Here is the worst use of twitter I have seen, and it belongs to a highly recognized company in the industry.
In fairness, I’m not sure if this is just an old account they don’t use anymore. But either way, its out there and came up on a followerwonk search. Most mortgage professionals and real estate agents on twitter are far more creative.
The topic of our next article is about how to use twitter lists to find a home. Stay tuned for that…and thank you for reading this one.
Jack O’Donohue is a Real Estate Attorney at Dalton & Finegold, LLP
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