The first thing you need is an account with google. If you don’t one, click here to create one. I don’t know a single person without a google account, and in the event someone needs that link, I will be shocked.
Log in to Google Alerts to get started. Google Alerts are email updates of the latest Google results based on the queries you identify.
Most first-time buyers search for months, if not years. I recently closed a real estate transaction for a couple that had been searching for nearly four years. I wanted to hand them a B.S. degree in residential real estate, but I’m not an accredited institution of higher learning.
The platform is extremely simple and intuitive. I know how wonderful the accessibility of the MLS pictures and data has been for real estate sales professionals and clients, but after months of daily digest emails from the same realtor, the content may finds its way to the trash bin and not make it to your eyeballs.
You can control what, how often, and how many results are e-mailed to you when you set them up. Here are some ways you can use Google Alerts immediately:
- If you like a property, flag the address in the search query. You will receive the updates when there are open houses, price drops, news articles, etc.
- If you have a broad search (metro-Boston) and want to learn more about a town, enter the town, and keep up on what is newsworthy.
- If you have a soft spot for a particular street or condominium complex, save the name! Maybe another house or condo will come up for sale.
- Google alerts will catch chatter and the MLS will not. If someone comments on an newspaper article, or posts something on a public twitter profile, facebook page, LinkedIn account, or Google+ page, you will know about it!
- If you have been working with multiple real estate agents, enter the names of the agents and brokerage companies they work for. Its a great way to compare skill sets.
- If you have been pre-qualified with 2-3 loan officers, enter the banks information and the loan officers name so you can keep up with interest rates, offers and promotions, news, etc.
Its not 1985. Take advantage of all of the tools available to you as a prospective home-buyer.
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